The Backlink Checker by SEO Review Tools (which offers several free SEO tools) is pretty useful in that regard. While Google's Matt Cutts once went on the record saying backlinks will eventually become less important in determining how you rank, they still bear an influence in 2017 according to many SEO experts.Įven if they no longer did, a good backlink checker can be useful for all kinds of reasons, like understanding the kinds of sites that link to your own or your competitor's in order to create an outreach list of blogs or writers. They're generally considered a signal of relevance on the internet (depending on the quality of the source). Backlink Tool: See What Sites Are Linking to a PageĪ backlink, as the name suggests, is when a page links back to yours from another website. Creating great content that ranks well, after all, means anticipating the questions people will ask beyond your focus keyword phrase.Īnswer The Public is also good way to get a sense of how people feel about a topic and what specific obstacles or choices they may face in making a purchase decision. I personally love to use this for content marketing since it suggests and organizes keyword ideas based on questions (who, what, when, where, why), comparisons (versus, and, or), and more. Learn more: Want to Rank Your Store? Get On Page One With This SEO Checklist Answer the Public: Find Out What the Internet Is AskingĪnswer The Public is a nifty tool that uses Google's auto-suggestions to offer a visualization mapping out long tail keywords that stem from your focus keyword. You can then export this information into a spreadsheet to use in a variety of ways. This will tell you if there's anything that might need to be updated or optimized and where these issues are. Luckily you can conduct a free site audit using Screaming Frog (up to 500 URLs on the free version). Sometimes links break or you duplicate pages by accident, all of which aren't ideal in Google's books (or your visitor's). Running a website, especially with a blog, eventually results in more pages than you can manually keep track of and maintain. Screaming Frog: Crawl Your Site For Errors These suggestions can often inspire less competitive long tail keyword ideas that you can capitalize on. But what it does differently is instead of generating a lengthy list, it goes beyond Google and gets you suggestions from Bing, Yahoo, Amazon, YouTube,, and more.Įach platform, as you'd expect, can yield different insights.Ī, for example, gives you common questions that people ask about your main keyword, while YouTube's suggestions will tell you what people want to watch regarding the topic (like unboxing videos or reviews). Soovle, like Ubersuggest gives you keyword ideas via autocomplete suggestions. Soovle: Keyword Suggestions from Other Search Engines MozBar also gives you other tools for conveniently analyzing on-page SEO and evaluating how useful a backlink from a certain page might be.
This can help you make decisions based on how hard it might be, and how many quality backlinks you might need to build, to get a good ranking. With this, you can gauge how competitive a spot is in the search engine results for a keyword based on Page Authority, Domain Authority, and the number of backlinks pointing to the page. But, for the sake of this list, I'd like to highlight the Link Metrics feature in particular. Moz offers a few different free SEO tools in the form of their MozBar (a Chrome extension you can use if you create a free Moz account). You can use this to generate product ideas, angles for marketing, your next blog post, and more. That's where you can use a tool like Ubersuggest, which offers you a long list of keyword ideas based on the main keyword you enter. Google is pretty good at making suggestions to help you complete your search query.īut while these can be useful for brainstorming other searches that might be relevant to your target keyword, Google only gives you a handful at a time.
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Enroll for free Ubersuggest: Generate Long Tail Keyword Ideas Shopify Academy Course: SEO for BeginnersĮntrepreneur and Shopify expert Casandra Campbell shares her 3-step SEO framework to help your business get found through Google searches.